America's Coolest Small Towns: Cayucos

CAYUCOS, CALIFORNIA (pop. 3,000) serious waves and serious food

About halfway between San Francisco and L.A., Cayucos is everything you want in a mellow beach town—an anomaly on the increasingly built-up coast. While the vibe is decidedly relaxed, two things get residents fired up: serious waves and serious food. Surfer Wade Rumble bridges both worlds as owner of Rogue Wave Cafe, where most mornings, after drying off his board, he sells fair-trade, organic coffee beans (72 S. Ocean Ave., roguewavecafe.com).

Just off Highway 1, Cayucos requires a dedicated detour, which has helped it remain untouched. "We have beautiful beaches and beautiful people," says Christa Hozie, who runs Brown Butter Cookie Company with her sister Traci Nickson; the duo make super-addictive sea-salt-topped cookies (250 N. Ocean Ave., brownbuttercookies.com, $13/dozen). "I came to visit three years ago and thought it was such a magical place," explains Hozie.